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The Difficulties of Cross-Device Attribution in Performance Advertising And MarketingEfficiency advertising and marketing starts with a clear set of project goals. It includes releasing advertising and marketing campaigns on digital channels to drive desired actions from clients.
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Server-Side Monitoring vs. Pixel Monitoring - Which is Better?A variety of shopping services are turning to server-side monitoring as a way to improve their data collection processes. While it needs extra technical knowledge than routine GTM and might introduce additional costs, it can lead to greater accuracy and more reputable information